Integrated Marketing, Loyalty, & Promotions System for Modern Cross-Channel Retailing on Microsoft Dynamics AX 2012

The secret of marketing power is knowledge. Knowledge of the market, your customers and your products and the ability to respond and react.

Microsoft Dynamics™ AX 2012 with JunctionMCR delivers that knowledge and gives you the tools to use it to best effect, with an end-to-end integrated solution that drives 21st century marketing to modern consumers across an an almost limitless number of channels.

You can view customer and prospect data, open communication channels between marketing and sales teams and provide instant feedback with rich data on the success of each campaign. Clearly defined processes allow you to conduct simple and effective campaign planning, execution and analysis so you can keep learning and building on your successes.

With Junction Solutions Integrated business marketing tools you can support targeted marketing to both recruit and retain profitable customers :-

Communication - Manage marketing communications and offers across multiple brands and multiple retail channels
Segmentation - Automatically segment your customer database according to recency, frequency and monetary value (RFM) of orders to create segmented, highly-focused campaigns
CRM - Control email, postal and telemarketing campaigns including creating contact lists based on a wide variety of criteria - export lists and measure results from the campaigns easily.
Promotions - Improve promotion targeting and prospecting across multiple media and multiple channels
Return on Investment - Measure the return on marketing spend via media and promotion codes, including handling multiple media codes per order
Marketing Intelligence - Gain valuable real-time intelligence on the success of promotions and campaigns.

Junction Solutions have used our retail expertise and Microsoft Dynamics™ AX 2012 to develop a retail management system that gives everyone in your business the information they need to be more effective at serving the specific needs of your customers.

To learn more about how Junction Solutions can improve decision-making, enable better stock management and improve customer focus across all of your retail channels, call us now on +44 (0) 1494 429 361 or click here