A typical Direct Marketer is faced with a number of questions. Is the customer purchasing on the web because of a catalogue mailing, or is web investment driving purchase patterns? Should investment be made in search engine optimisation and web site design versus catalogue design and mailing? Which are the best lists to use in promotional efforts, and how can valuable cross-channel shoppers be identified? Are specific promotions within particular channels effective?

In order to answer these questions, today's direct marketers need industry-specific software solutions built to address the unique challenges of the direct marketing industry, including catalogue campaign management, order management and fulfilment, and personalised customer service.

Direct marketing still has a major sales role to play for many companies, and integrating direct marketing activity with other channels to market can really pay dividends. Trust Junction Solutions to leverage the power of Microsoft Dynamics AX 2012 to help you do just that.

Fulfilment Management - responsive order fulfilment and warehouse management.
Manage Catalogues - rapid catalogue production and in granular analysis of catalogue sales performance
Marketing Campaigns - enable highly targeted offer and promotions management
Order Entry - rapid order entry with flexible cross-sell and up-selling capabilities and flexible payment management
Reduce Returns - suite of tools across the solution to support the reduction of returns
Manage Backorders- sophisticated tools to reduce back-orders to improve stock turn and customer service

Junction Solutions have used our retail expertise and Microsoft Dynamics™ AX 2012 to develop a retail management system that gives everyone in your business the information they need to be more effective at serving the specific needs of your customers.

To learn more about how Junction Solutions can improve decision-making, enable better stock management and improve customer focus across all of your retail channels, call us now on +44 (0) 1494 429 361 or click here